![]() To #ControlTwirlHype, Twirl Caramel creative appeared on the banks of the tidal River Thames last week, and despite being prominently positioned in the Royal Victoria Dock, Greenwich, the ads about how to get a free Twirl Caramel bar were hidden at high tide, making them only visible to passersby who happened to be there at the right time. A series of OOH activity is running in unexpected places across the country, and eagle eyed chocolate fans are urged to be on the lookout to get their chocolate paws on the limited-edition bar. ![]() With huge consumer demand expected, the latest flavour innovation is set to create a Twirl-wind in stores as Cadbury warns the nation when the bars are gone, they’re gone.įor the first time, Cadbury is going completely against the norms of advertising, and instead hiding its adverts in a bid to avoid customer disappointment as the new flavour is expected to sell out in record fashion. The new limited-edition bar is a tasty new take on the iconic Twirl, with delicious caramel flavours wrapped into the velvety layers of chocolate the bar is famous for. Today the nation’s favourite chocolate bar, Twirl, aims to #ControlTwirlHype as it welcomes its hottest new flavour, Twirl Caramel to shelves this June.Ĭadbury worked with UK agencies of record, VCCP London and Carat UK, Ogilvy PR and Elvis to create the integrated campaign, which includes a catch it if you can ‘tide and seek’ OOH activation by Ogilvy PR, as well as a Twitter takeover as it celebrates the launch of one of the most anticipated chocolate bars of the year, Twirl Caramel. Character screenshots not posted in the Megathread are subject to removal without warning.Cadbury is no stranger to launching limited-edition chocolate bars which cause huge excitement amongst Brits. Tav Posting Character screenshots must be posted in the Tav Tuesday Megathread."For every 1 time you post self-promotional content, 9 other posts (submissions or comments) should not contain self-promotional content." Self-Promo Rules: Please follow Reddit's guidelines for self-promo content Examples of low effort posts would be posting excessive screenshots and low effort memes Any re-posts, low-effort posts, or posts that qualify as spam may be removed. Posts without it are subject to removal without warning. Additionally, character screenshots must be flaired with the TAV flair. All fanart, memes, and joke posts must have proper flair. Memes, character screenshots, and fanart must be flaired.Additionally, titles should be free from profanity, spoilers, and other NSFW language. Content that is NSFW or contains spoilers must be tagged appropriately. Comments should be relevant to the topic of the thread. All submissions must be related to Baldur's Gate 3. You don’t have to agree with them, but you also don’t have to argue or harass them about it. The intent is for everyone to act as civil adults. Unacceptable behaviors include name-calling, taunting, baiting, flaming, etc. ![]()
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